About the Author
Anil
Batra, founder of Global Analytics Academy and Optizent - a digital marketing
and analytics consulting company, is a seasoned digital marketing and
analytics professional with 15 years of experience. He has worked with
companies ranging from Fortune 50 to various start-ups and has helped them
improve marketing results. His customers include Microsoft, SmartMoney, ESPN,
T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He has taught and
trained several marketing and analytics professionals in the past 9 years of
teaching at UBC, University of Washington, and Bellevue College. Anil also
teaches digital marketing, digital analytics, Google Analytics, Tableau, and
social media courses.