How to Start A Career in Digital and Web Analytics

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In this video course, you’ll explore the field of web and digital analytics. You’ll learn about the various roles in digital analytics and discover the skills and education you need to get into these roles.

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21 on-demand videos & exercises
Level: All Levels
57 mins
Access on mobile, web and TV

What to know about this course

Companies such as Facebook, Amazon, and Google spend large amounts of money on digital marketing to spread the word about their products and to build brand loyalty. Apart from big companies, small companies too are following the trend and spending money on websites, search advertising, social media advertising, and email campaigns. With this surge in digital marketing, the work of data and digital analysts has become more important than ever. This video course recommended by the Digital Analytics Associations Chairman and Executive Director will show you how you can kickstart your career in digital analytics.

The course starts with an introduction to digital analytics and the various roles available in digital analytics. Next, you’ll delve into technical roles such as optimization and experimentation roles, which will help you to understand the responsibilities of each role in detail. You’ll also explore the career path of a digital analyst and how to scale it. Moving ahead, you’ll learn about the skills and resources needed to become an expert in the field of digital analytics. Toward the end, you’ll discover the pros and cons of working for different companies and explore tips and techniques for finding a digital analyst job.

By the end of this course, you’ll have become familiar with the field of digital analytics and the responsibilities of a digital analyst and you’ll be able to start out successfully in the field of web and digital analytics.

Who's this course for?

If you’re a fresh graduate, an experienced social media strategist, a web developer, or an SEO enthusiast looking to explore a career in digital analytics, this video course is for you. All you need to know is how to use a computer to get started with this course.

What you'll learn

  • Understand the responsibilities of various digital analytics roles.
  • Explore the skills and education needed to become a digital analyst.
  • Discover ways to acquire the right skills to become a digital analyst.
  • Uncover tips and tricks for finding a digital analyst job.
  • Find out how to transition from a digital marketer to a digital analyst.

Key Features

  • Explore the right areas to focus on in digital analytics and web analytics.
  • Delve into the various roles available in the field of web and digital analytics.
  • Discover how to unlock great opportunities and get started as a digital analyst.

Course Curriculum

About the Author

Anil Batra

Anil Batra, founder of Global Analytics Academy and Optizent - a digital marketing and analytics consulting company, is a seasoned digital marketing and analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to various start-ups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He has taught and trained several marketing and analytics professionals in the past 9 years of teaching at UBC, University of Washington, and Bellevue College. Anil also teaches digital marketing, digital analytics, Google Analytics, Tableau, and social media courses.

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