ChatGPT and DALL-E : Sell Your Creative Thinking with AI

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Unlock the creative potential of generative AI while navigating ethical and legal challenges in this theory-based course. Learn the strengths and limitations of AI, from content creation to breaking through creative block, and gain insights into bias and plagiarism.

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43 on-demand videos & exercises
Level: All Levels
1hrs 36mins
Access on mobile, web and TV

What to know about this course

In today’s world, artificial intelligence (AI) is changing the way we create content. AI models like ChatGPT and DALL-E 2 are becoming increasingly sophisticated, enabling us to generate high-quality text and images at an unprecedented speed and scale. As a result, it’s essential for creatives to understand how to leverage these tools effectively.

In this course, you will learn the fundamentals of generative AI and how to use it ethically and responsibly. You will discover the strengths and limitations of these models and when to use them for content creation. You will also explore various applications of AI in the creative industries and the legal and ethical implications of using these tools. The course begins with an introduction to generative AI and an overview of popular models such as ChatGPT and DALL-E 2. You will then delve into the strengths and limitations of AI, including its ability to create content quickly, revise content, and break through creative block. You will also learn about the limitations of AI, including the finite nature of training data, issues of accuracy, plagiarism, and bias, and the need for human modification.

By the end of the course, you will have a solid understanding of the role of AI in content creation and the ethical considerations that come with using these tools. You will be able to navigate the strengths and limitations of AI and make informed decisions about when and how to use it.

Who's this course for?

This course is designed for creatives, marketers, and anyone interested in learning how to use generative AI tools for content creation.

No prior experience with AI is required, as the course covers the fundamentals of AI and the capabilities and limitations of generative AI.
However, a basic understanding of digital media tools and technology is recommended.
You should also have access to a computer and a stable internet connection.

What you'll learn

  • Navigate risks and limitations of AI
  • Master prompt engineering techniques for quality output
  • Understand key legal concepts for professional usage
  • Address AI bias to improve creative work
  • Develop AI guidelines for team best practices
  • Embrace transparency for unique human perspective

Key Features

  • Guidance on developing AI guidelines and understanding financial implications
  • Learn to navigate ethical and legal challenges in generative AI
  • Determine when to leverage your human perspective, and when to take advantage of AI’s strengths

Course Curriculum

About the Author

AI Daily LLC

AI Daily is a collective of creatives and technologists with a passion for teaching responsible use of artificial intelligence. With over a decade of experience at leading tech firms and agencies, our experts are well-equipped to help learners of all levels stay current with the latest AI advances and seamlessly integrate them into their workflow.
From complex ethical and conceptual issues to technical know-how, our courses cover all aspects of generative AI for creative use, featuring tools such as ChatGPT, DALL-E 2, and Midjourney.

Hannah Peterson is a multidisciplinary creative director based in Los Angeles, CA. She has been fortunate enough to work with some of the top brands in the world in tech, entertainment, and CPG including Amazon, Meta, Microsoft, Disney, Motortrend, NBC Universal, FOX Networks, Western Digital, Stanley, Black & Decker, Nature's Bakery, and Tullamore Dew.

Her expertise is in branding, advertising, and packaging. Inspired by recent innovations in artificial intelligence, she founded AI Daily as a way to help bridge the gap between creativity and technology. AI Daily's mission is to empower creative professionals with guidance to integrate AI into their daily workflow.

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